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About

Built for the person who runs the whole app.

Appfox is based in Milan, Italy. Indie founders and small studios ship fast and own everything: product, growth, store presence, pricing, support. Appfox exists so that one person can operate an app with the awareness of a team.

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Every founder we talk todescribes the same morning.

Open App Store Connect. Open RevenueCat. Skim the reviews. Check a competitor. Look at the crash dashboard. Try to remember what shipped last week. Then decide what to work on, mostly from memory.

The tools are good. The problem is that the founder is the integration layer between them, and integration is where the time goes and where the mistakes hide.

Outside-in and inside-out,in one place.

We think of the category as mobile app intelligence and operations. ASO is one workflow inside it. Dashboards are not the product. Attention is.

Outside-in

  • Competitors
  • Rankings
  • Reviews
  • Pricing
  • New entrants

Appfox

Says what a generic market tool cannot, with the evidence attached.

Inside-out

  • Revenue
  • Conversion
  • Releases
  • Customer feedback

Where this goes,one level at a time.

The launch covers the first three. Autonomous execution is explicitly not a goal of the first version.

  1. 01At launch

    Research

    Understand a market and an app opportunity.

  2. 02At launch

    Intelligence

    Continuously monitor the market and the owned app.

  3. 03At launch

    Recommendation

    Turn evidence into prioritized actions.

  4. 04Later

    Operator

    Prepare and, with explicit approval, execute actions. Not part of the launch.

The honest versionof the pitch.

Aggregating reviews, rankings, and revenue, or adding AI summaries on top, is not differentiation. Plenty of products already do parts of that well.

Our hypothesis is decision usefulness: that Appfox leads to better decisions with less work, both before you build and after you launch. We are testing that with researchers and live-app operators, including low-volume apps and people who will not connect private data. If the evidence says we are wrong, the product changes. Everything we ship follows four rules.

Pricing complaints rose after v2.8

47 reviewsv2.8RevenueCat

Evidence before advice

Every recommendation links to the reviews, listings, and metrics behind it.

Baseline
Now

+38%

14 days vs 14 days

Facts first, explained by AI

Signals are computed from stored facts. AI only explains them, citing what it used.

CoverageUS, English

1,840 reviews collected, window shown

Honest coverage

Every number shows its window, its sample, and what was not collected.

Draft replyYour call
CopyEdit

Human approval

Appfox explains the evidence; you decide what ships. Reply drafts are planned, with publishing left to you.

Private beta

See whether it changes how you decide.

Request a private beta invitation. Research an idea or improve a live app, with the evidence behind each finding.

Request accessSee pricing

Invitations are sent by email.