Glossary

The words behind the product, defined plainly.

Short definitions you can quote, longer explanations you can argue with, and a note on how Appfox handles each one.

App tracker: An app tracker is a tool that monitors a mobile app's public and private signals, such as reviews, rankings, releases, revenue, and competitors, and reports when they change. Read more
Mobile app intelligence: Mobile app intelligence is the practice of joining outside-in signals (competitors, rankings, reviews, pricing, new entrants) with inside-out signals (revenue, conversion, releases, customer feedback) to decide what an app team should do next. Read more
App Store Optimization (ASO): App Store Optimization (ASO) is the work of improving an app's visibility and conversion on the App Store and Google Play through its title, subtitle, keywords, screenshots, ratings, and reviews. Read more
App review monitoring: App review monitoring is the continuous collection and analysis of App Store and Google Play reviews to detect changes in what customers are saying, usually by grouping reviews into themes and measuring how each theme moves over time. Read more
Competitor tracking (for apps): Competitor tracking for mobile apps is the ongoing recording of competing apps' store listings, prices, ratings, reviews, rankings, and releases, kept as history so that changes can be seen and dated. Read more
Mobile session replay: Mobile session replay is a recording of what a user did in a mobile app, reconstructed from screen snapshots and interaction events so a developer can watch a completed session without seeing what the user typed. Read more

Private beta

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